E-commerce creative production studio

We don’t just edit videos.
We build ads that sell.

Performance-minded creative, built by e-commerce ad specialists. One consistent standard. A whole team ready to execute.

Start a project ↗ Explore our work ↗

Trusted on ads for 7 & 8-figure DTC brands

Anatomy of an H2E adEvery cut on the timeline has a job.

0:000:301:001:302:002:303:00

Hook0:00–0:10

Curiosity0:10–0:30

Pain point0:30–1:15

Product value1:15–2:30

Action2:30–3:00

0:00

Now playing: Hook. That’s the difference.

7 and 8-figure brands I’ve worked with.

Seven- and eight-figure e-commerce brands our founder has personally worked with on video ads and creative production. This experience sets the standard at H2E.

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01 / The difference

Finding a video editor is easy. Finding one who understands what makes people buy is not.

A traditional video editor

Knows how to create polished, high-quality videos.

Looks nice. Sells? 🤷

H2E

An e-commerce ad editor

Understands the psychology behind every creative decision.

01Capture attention in three seconds
02Build curiosity
03Connect with customer pain points
04Communicate product value
05Guide viewers to take action

In e-commerce, great editing isn’t just how a video looks. It’s how well it communicates and converts.

LorenzFounder, H2E Creatives

02 / Meet the founder

Hi, I’m Lorenz, founder of H2E.

I started out as a graphic designer and video editor, then specialized in direct-to-consumer e-commerce advertisements.

Working with established e-commerce brands taught me direct-response advertising, consumer psychology, and creative storytelling.

Then I hit a limit: I couldn’t scale my clients’ creative production if I had to edit every video myself.

So I built a team of specialists who understand e-commerce advertising the way I do, trained in editing, advertising psychology, hooks, customer awareness, storytelling, and conversion-focused execution.

03 / Built to scale

One creative standard. An entire team behind it.

🎯

The standards of one experienced ad editor

Every video is held to the same e-commerce creative bar.

👥

The capacity of a full team

Scale output without managing ten different editors.

⚡

One organized production system

Not an editing department you have to run.

🏆 Lead performer

04 / Featured result

Ad #META410: our winning ad.

This ad did the job it was built for: it earned its spend back and then some.

0×Return on ad spend

Ad spend

Revenue

€0Ad spend

€0Revenue

+€0Above spend

05 / Creative library

See the ads we make.

42 ads across five styles. Hover for a preview, or tap any ad to watch it with sound.

06 / Our workflow

How it works.

A clear path from brief to approved ad, with a quality check before anything reaches you.

Book a call ↗

Onboarding

We onboard your brand

We study your creative guidelines, learn your products, and organize your assets and workflows.

Account Manager

Everything gets prepared

Our Account Manager organizes brand assets, understands product details and creative requirements, and prepares tasks for a smooth handoff to the Creative Lead.

Creative Lead

The Creative Lead assigns a specialist

Your project goes to a trained e-commerce creative specialist.

Specialist

The specialist produces your ad

Built on your requirements and our internal creative standards.

Quality review

The Creative Lead reviews before you see it

We check creative quality, storytelling, product accuracy, editing execution, and fit with your brief.

↻ Doesn’t meet the standard? It goes back for revision.

Delivery

Approved work goes to you

Only approved videos move on to client review and delivery.

07 / Flexible production

Start with the capacity you need today.

When your brand needs more creative output, we expand your dedicated capacity without forcing you to rebuild your workflow. Specialized e-commerce ad production, without the complexity of hiring and managing an editing department.

08 / Good to know

A few things you might be wondering.

A straightforward creative partnership, built to fit into your brand’s existing workflow.

Have another question? ↗

We produce e-commerce video ads in multiple styles, including UGC/TikTok-inspired ads, animated concepts, claymation, 3D character styles, and AI-led storytelling. Explore our creative library for examples.

Yes. Our onboarding process covers your products, audience, creative guidelines, assets and requirements. An Account Manager prepares everything for the Creative Lead.

Our Creative Lead reviews the work for execution, product accuracy, storytelling and alignment with the brief before it goes to you.

That’s the goal of our team-based production model: maintain one creative standard while adding capacity as your brand’s needs grow. We’ll discuss the right workflow for your volume.

Let’s talk creative

Your next great ad starts with a conversation.

Tell us about your brand. We’ll explore your creative goals, production needs, and how our team can help.

Brand & productsCreative directionProduction workflow

30-minute meeting

Let’s find your next move.

Choose a time that works for you.